Privacy Policy This Privacy Policy applies to websites, apps, events and other services we operate under the Love Lane brand. Whether you're searching for your soulmate, joining us at one of our events, or using any of our other awesome services, this Policy has got you covered. For simplicity, we just refer to all of these as our “service” in this Privacy Policy.
If for some reason, one of our services requires its own separate privacy policy, then that policy will be made available to you and that policy -- not this Privacy Policy -- will apply.
It goes without saying, we can’t help you develop meaningful connections without you providing some information about yourself, like basic profile details and the types of people you’d like to meet. Using our service also generates some information, such as when you logged in and how you used the service. We may also collect data from third parties, like when you access the service through an account you have on another platform (e.g., Facebook, Google or Apple) or when you upload information from your account on another platform to complete your profile. If you're interested in all the details, be sure to check out the table below.
| Categories | Description |
|---|---|
| Account Data | When you create an account, you give us basic information for your account to be set up such as your phone number, email address, and date of birth. |
| Profile Data | When you complete your profile, you share additional details about you, such as your gender, interests, preferences, approximate location, etc. Some of this data may be considered sensitive or special in certain countries, such as details about sexual orientation, sexual life, health, or political beliefs. If you choose to provide this data, you consent to us using it as laid out in this Privacy Policy. |
| Content | When you use our service, you may post photos, videos, audio, text and other types of content, such as your chats with other members. |
| Purchase Data | When you make a purchase, we keep the details of the transaction (e.g., what you purchased, the date of the transaction, and the price). The exact data depends on the payment method you choose. When you pay directly with us (rather than through a platform such as iOS or Android), you provide your debit or credit card number or other financial info. |
| Marketing, Survey and Research Data | We sometimes run (i) surveys, focus groups, or market studies for research purposes and (ii) promotions, events or contests for marketing purposes. When you choose to participate, you give us information to process your entry and participation, as well as your responses to our questions and your feedback. |
| Third-Party Data | When you choose to share with us information about other people (for example, if you use the contact details of someone you know for a given feature or if you submit a query or report involving a member), we process this data on your behalf to complete your request. |
| Customer Support Data | When you contact us, you provide us with information that may be necessary to help address your inquiry. Other people may also submit queries or reports involving you. Finally, our moderation tools and teams can collect additional data as part of their investigations. |
| Social Media Data | You may decide to share data with us through your accounts on other platforms (e.g., Facebook, Instagram, Spotify, Apple), for instance if you decide to create and log into your account via these platforms or if you decide to upload data such as photos or playlists onto our service from these platforms. |
The main reason we process your data is to provide our service to you and improve it over time. That includes connecting you with members who might make your heart skip a beat, personalizing your experience, and just helping you make the most of our service. We also process your data to keep you and all of our members safe and secure while using our service. We take this responsibility very seriously and we’re always working to improve our systems and processes to help protect you. And yes, we process your data to show relevant ads – you can control this in your settings.
Since our goal is to help you make meaningful connections, some of your information is of course visible to other members on the service. We also share data with service providers and partners who assist us in operating the service, with other Match Group companies for the reasons laid out below and, in some cases, for legal and related reasons.
| Recipients | Reasons for Sharing | Categories of Personal Data |
|---|---|---|
| Other Members | You share data with other members when you voluntarily disclose information on the service for others to see (e.g., your public profile). | Profile Data, Content, Social Media Data, Third Party Data, Customer Support Data |
| Service providers/partners | We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing, legal support, and security operations. | Account Data, Profile Data, Content, Purchase Data, Marketing, Survey and Research Data, Third Party Data, Customer Support Data, Social Media Data, Usage Data, Technical Data, Geolocation Data, Face Geometry Data, ID Data |
| Advertising Partners | We may publish ads about third-party advertisers’ products and services on our service, and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). | Account Data, Profile Data, Usage Data, Technical Data |
| Law enforcement authorities | We may disclose your data to comply with a legal process, such as a court order, subpoena or search warrant, government/law enforcement investigation or other legal requirements. | Account data, Profile Data, Content, Purchase Data, Customer Support Data, Third Party Data, Social Media Data, Usage Data, Technical Data, Geolocation Data, ID Data |
| In the context of merger and acquisition | We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control. | Purchase Data |
| When the profile sharing functionality is used | You may choose to share other members’ profiles and they may share yours with people outside of our service, using the sharing functionality. | Profile Data, Content |
Love Lane is part of the Living The Life family of businesses.
We may share data about you with our Affiliates, and they may share data about you with us, for the reasons outlined below:
Learn more about how Match Group companies work together.
Because we operate a global service, the sharing of your data laid out in Section 5 involves cross-border data transfers to the United States of America and other countries that may have different laws about data processing. When we transfer personal data outside of the EEA, the United Kingdom, Switzerland, or other countries whose data protection laws have been deemed adequate by the European Commission or other competent governmental bodies, we typically rely on what are called standard contract clauses. These standard contractual clauses are commitments between companies transferring personal data, binding them to protect the privacy and security of your data. Contact us for a copy.
We want you to be in control of your data, so we want to remind you of the following rights, options, and tools available to you. Depending on where you live, you may not have the same rights or they may be named differently. If you have any questions on your rights and how to exercise them, please contact us here.
| Your Rights | How to Exercise It |
|---|---|
| Access, Portability or To Know | Right to be informed of the personal data we process about you and/or ask for a copy of it. You can access and review some data directly by logging into your account. |
| Rectification or Correction | Right to amend or update your personal data where it’s inaccurate or incomplete. You can update your data directly within the service by simply updating your profile. |
| Deletion or Erasure | Right to delete personal data. You can delete some of the data you provided us directly within the service or close your account. |
| Objection (Opt-out) or Restriction | Right to object to us processing personal data or to request that we temporarily or permanently stop processing personal data. |
| Consent Withdrawal | Right to withdraw consent you’ve given us to process your personal data for a specific purpose. You can directly withdraw consent by updating your account settings. |
We keep your personal data only as long as necessary for legitimate business reasons (as laid out in Section 4) and as permitted by applicable law. If you decide to stop using our service, you can close your account and your profile will no longer be visible to other members. Note that we will close your account automatically if you are inactive for two years.
Following account closure, we delete your data as laid out below:
Our service is restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a member is under the age of 18, please use the reporting mechanism available on the service. You can learn more about Love Lane's age verification practices here.
This policy may change over time. We will notify you before material changes take effect so that you have time to review the changes.
If you have questions about this Privacy Policy, please contact us through the options available below: